My second official music video for Peter Gabriel.
In 1961, psychologist Stanley Milgram conducted a now-infamous experiment at Yale University to test how far people would go in obeying authority, even when asked to inflict harm. In 1986, Peter Gabriel translated that chilling truth into the haunting track We Do What We’re Told (Milgram’s 37) on his album So. Nearly four decades later, I reimagined it as an AI-generated music video—where obedience and technology converge in unsettling ways, emphasizing the fact that we are constantly being told what to do: stop, walk, enjoy, buy, follow, like, join, play. These are all in fact commands, which we willingly obey, with no sense or care for where it is leading us - evident if we just pick our heads up away from the screens and look around us.
In 1961, psychologist Stanley Milgram conducted a now-infamous experiment at Yale University to test how far people would go in obeying authority, even when asked to inflict harm. In 1986, Peter Gabriel translated that chilling truth into the haunting track We Do What We’re Told (Milgram’s 37) on his album So. Nearly four decades later, I reimagined it as an AI-generated music video—where obedience and technology converge in unsettling ways, emphasizing the fact that we are constantly being told what to do: stop, walk, enjoy, buy, follow, like, join, play. These are all in fact commands, which we willingly obey, with no sense or care for where it is leading us - evident if we just pick our heads up away from the screens and look around us.
all images and videos were made with midjourney.
Milgram's experiments, Yale University 1961
and some favorite midjourney images (the text gives it away)
