how do you sell culture to 16-17 year olds? you dont. you sell them fun. this campaign was designed to look as if regular ads and billboards were being systematically vandalised by grafitti artists, with a call to youth to go on facebook and find out what it was all about. there, they could choose a venue, acts, and invite their friends to like what they came up with. the ones that got the most votes were actually produced.