After the previous signage system received backlash both from passengers and the media, I was brought in as a consultant to make sense of things. transportation signage in Israel is a mess. I wouldn't want to be a tourist coming from abroad and having to get from Ben Gurion Airport to wherever, no matter what type of transportation. So the primary mission was to understand the needs of passengers at every critical junction and moment during their time in the station. For example, when getting off the train on the lower level, all you need to know is that the exit is up, via stairs, escalators, or elevators. For that, you don't need 20 signs. 2 in strategic locations are enough. You also need to distill the information on the signs themselves to the essential minimum, because people are usually im a hurry or distracted by their lives. This then is the result, which was happily welcomed and implemented by Kolker Kolker Epstein Architects and the Tel Aviv Municipality, as well as the commuters themselves.
